The new cover picture says "today we proudly celebrate International Women's Day."
The arches have reportedly been flipped upside down only at one point in the US and the logo will be flipped on all its social media portals.
However the action sparked a debate on social media with people asking it to actually pay more wages to female employees rather than flipping the logo.
— Nate Lerner (@NathanLerner) March 7, 2018
If @McDonalds actually cares about women—how bout:
•Paying a livable wage
•Providing healthcare to your employees
•Hiring Women/minorities in leadership. (Women/Munorities are 70% of your employees but only 35% of your exec team)
A mere “W?”
Sorry, Im not exactly “lovin it” https://t.co/4FEqNahL0w
— Qasim Rashid, Esq. (@MuslimIQ) March 8, 2018
mcdonalds may have flipped its logo to "celebrate" women but i won't be impressed until they serve pink big macs!
— Taylor Trudon (@taylortrudon) March 7, 2018
#McDonald employee’s need to learn respect before they start losing more customers
— Lyss ❤️ (@alyssorlandoxo) March 8, 2018
Haha not good but most #McDonalds don’t know how to be normal in the public eye. Via being odd at #ClaphamJunction brunch #sw11. Like wtf Staff Need Training more than rudely giggling when someone needs help in reading #McDonaldsUK https://t.co/lG4tWPX3xd
— Anthony Chopra (@anthonychopra) March 8, 2018
In a statement to the press McDonald's Global Chief Diversity Officer Wendy Lewis said: "In celebration of women everywhere, and for the first time in our brand history, we flipped our iconic arches for International Women's Day on March 8 in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants."