Breaking Taboo, Malayalam Model breastfeeds In A Magazine Cover Photo, Sparks Debate

New Delhi: The latest edition of a Malayalam fortnightly magazine Grihalakshmi has initiated a new debate on social media. Breaking the taboo, Gilu Joseph a model, poet, writer and air hostess posed breastfeeding her baby on its cover photo. The model feels proud of this cover photo. She told media that there is nothing to be ashamed of if one has to feed her baby. Contrary to this, her family keeps a different opinion.  

Malayalam magazine Grihalakshmi, from @mathrubhumieng, has this new cover. It says, "Mothers tell Kerala, "please don't stare, we need to breastfeed"".

WOW. Unusually bold. pic.twitter.com/Nwz6nAF0Fk — Vivek S Nambiar (@ivivek_nambiar) February 28, 2018

The cover has created a buzz on social media. Some praised the model while others criticised her. Here are some mixed reactions. The headline on the magazine says, "Mothers tell Kerala, "please don't stare, we need to breastfeed"," The cover photo is a step towards making open breastfeeding normal which is often considered as taboo in our society. This inspiring cover photo is a part of the Mathrubhumi group's campaign. Some social media users praised the editors of the magazine for being progressive.  

Phenomenal magazine cover. And what a cover statement “”Mothers tell Kerala: “Please don’t stare, we need to breastfeed”.”. @EllenPiwoz @aliveandthrive @lucymsullivan https://t.co/gQyH1dxyMk — Purnima Menon (@PMenonIFPRI) February 28, 2018

This is absolutely brilliant. Not only in India but also in UK I have seen woman bein shamed just for breastfeeding https://t.co/95hxANRSnT — HangRapists (@vishaluponzero) February 28, 2018

Malayalam magazine Grihalakshmi, from @mathrubhumieng, has this new cover. It says, "Mothers tell Kerala, "please don't stare, we need to breastfeed"". WOW. Unusually bold. pic.twitter.com/Nwz6nAF0Fk — Vivek S Nambiar (@ivivek_nambiar) February 28, 2018

Kudos to the editors, writer and model, for being progressive and traditional at the same time. Mothers Milk ,its health benefits should be known and celebrated, not shamed for 'public' feeding — hindihainhum (@kabirazad2017) February 28, 2018

While others were annoyed with the cover photo  

Malayalam magazine Grihalakshmi, from @mathrubhumieng, has this new cover. It says, "Mothers tell Kerala, "please don't stare, we need to breastfeed"". WOW. Unusually bold. pic.twitter.com/Nwz6nAF0Fk — Vivek S Nambiar (@ivivek_nambiar) February 28, 2018

Can they publish the picture of women in burqa breastfeeding the baby ? — Arjun (@Arjuncapone) February 28, 2018