He says he wants to make films that are commercially viable.
“I wish to direct at least one or two films. I am not against massy films. Economics is important in filmmaking. I want to stay in commercial parameters, yet make a sensible film like ‘Highway’ and ‘Band Baaja Baaraat’, which are not stupid,” Apurva, who loves director Imtiaz Ali’s work, told IANS in a group interview.
He believes a project must make business sense.
"If someone gives me money for films, the movie should at least break even, otherwise that person won’t work with me again," he added.
Having made his Bollywood debut with Shah Rukh Khan-starrer "Pardes" in 1997, Apurva went on to appear in films like "Pyaar Koi Khel Nahin" and "Krodh". He couldn't taste success in the film industry. He then turned to the small screen, where his popularity went notches higher via a key role in the hit show "Jassi Jaissi Koi Nahi".
There's been no looking back ever since.
Will he ever direct a TV show?
“In television industry, unfortunately directors are unsung heroes. Actors get more credit on TV,” he said.
His other passion is photography.
“I enjoy photography. I want to do a course. I like to learn. I would like to join an institute for it,” he said.
The adventure lover, who participated in reality show “Bigg Boss” last year, wants to be a part of stunt-based reality show “Khatron Ke Khiladi”.
“‘Khatron Ke Khiladi’ is more like my kind of genre. I like adventure. I’ve done hand gliding, scuba diving and all,” he said.