Nitish's landslide victory suddenly created buzz around 37-year old health activist, Prashant Kishor. He is the one who crafted the campaign strategies and spearheaded mass communication movement across the state for JDU leader and incumbent Bihar CM Nitish Kumar.
Prashant Kishor began his career as a public health activist in Bihar and then Andhra Pradesh. His work was recognised by WHO which called him for traineeship in mid-2000. This helped him to emerge as a prominent figure in international public health circle.
He quitted his job of UN health expert in Africa and returned to India. Here, he formed IPAC( Indian People's Action Committee) , a consultancy firm for election management with IIT and MBA professionals. This firm caught attention of the then PM candidate, Narendra Modi who hired it.
He judiciously drew the innovative methods of Modi's campaign which included 'Chai pe Charcha' and virtual presence through 3D hologram address. Even the selfie trend was the brainchild of Prashant.
After the elctions due to some differences with Amit Shah, Modi didn't continue with IPAC for assembly elections. Hence, Nitish grabbed the opportunity and asked Prashant to outline his assembly campaign .
Prashant Kishor and his team started working for Nitish way back in March. He works on the condition of having direct access to the Boss.
The master strategist again came out with unconventional methods of campaigning in the state. ' Parche pe charcha' , the method to receive feedbacks from people on government's performance over the last 10 years and 'Har ghar dastak' created a huge impact.
Kishor opted radio to make Nitish’s messages reach to rural areas, and distributed 30 cycles to dedicated workers of each constituency to cover 50 houses everyday. These workers played recorded messages of Nitish Kumar on Phone and handed his personal letters to people.
Prashant knew Modi’s mind well and hence it became a huge advantage for Nitish.It was Prashant’s suggestion that both Lalu and Modi dropped the idea of joint rallies. They instead covered larger mass base through separate rallies.
Kishor handled Nitish's Twitter and Facebook to post well-researched content. The man with Midas touch has also given consultancy services in Tanzania.