FILE - In this June 20, 1961 file photo, Playboy magazine publisher Hugh Hefner poses with "bunny-girl" hostess Bonnie J. Halpin at Hefner's nightclub in Chicago. (AP Photo/Ed Kitch, File)
FILE - In this March 1970 file photo, Hugh Hefner, left, and girlfriend Barbi Benton, center, are served by Playboy Club Bunny Cheri upon their arrival at La Guardia aboard the Big Bunny, Heffner's jet, in New York. (AP Photo, File)
FILE - In this May 7, 1977, file photo, Playboy founder Hugh Hefner talks about his coming late night TV show, Playboys Playmate Party, Los Angeles, Calif. (AP Photo/George Brich, File)
FILE - In this Aug. 20, 2008 file photo, Holly Madison, from left, Hugh Hefner, Bridget Marquardt, and Kendra Wilkinson arrive at the premiere of "The House Bunny" in Los Angeles. Playboy founder Hefner, the pipe-smoking hedonist who revved up the sexual revolution in the 1950s and built a multimedia empire of clubs, mansions, movies and television, symbolized by bow-tied women in bunny costumes, has died at age 91. Hefner died of natural causes at his home surrounded by family Wednesday night, Sept. 27, 2017, Playboy said in a statement. (AP Photo/Matt Sayles, File)
FILE - In this May 14, 1999 file photo, Playboy founder and editor in chief Hugh Hefner receives kisses from Playboy playmates during the 52nd Cannes Film Festival in Cannes, France. PIC/AP.
FILE - In this April 7, 2006 file photo, Playboy founder Hugh Hefner is photographed at the Playboy Mansion in the Holmby Hills area of Los Angeles. PIC/AP.
FILE - In this file photo made April 7, 2006, Playboy founder Hugh Hefner is photographed at the Playboy Mansion in the Holmby Hills area of Los Angeles. PIC/AP.
FILE - In this April 5, 2007 file photo, Hugh Hefner poses for a photo at the Playboy Mansion in Los Angeles. Playboy magazine founder and sexual revolution symbol Hefner has died at age 91. The magazine released a statement saying Hefner died at his home in Los Angeles of natural causes on Wednesday night, Sept. 27, 2017, surrounded by family. (AP Photo/Damian Dovarganes, File)
FILE - This Oct. 13, 2011 file photo shows American magazine publisher, founder and Chief Creative Officer of Playboy Enterprises, Hugh Hefner at his home at the Playboy Mansion in Beverly Hills, Calif. PIC/AP.