Arjun Kapoor unveils Flying Machine 'Tevar Jacket'

Arjun Kapoor unveils Flying Machine 'Tevar Jacket'

By: || Updated: 17 Dec 2014 09:52 AM
New Delhi: India's first iconic cool denim brand Flying Machine, ups the fashion and style quotient yet again. Arjun Kapoor the brand ambassador of Flying Machine visited the exclusive store at Ambience Mall, Gurgaon to launch the exclusively designed ‘Flying Machine Tevar jacket’. Backed by a plethora of successful movies Arjun is all set to take the silver screen by storm with his next film - 'Tevar'. Keeping in mind his rugged appeal and unorthodox persona, Flying Machine has recreated and customized the biker jacket that Arjun is donning in his film calling it the ‘Tevar jacket’.


With ‘Bellow Pockets’ placed on the chest as the key design element; it gives the jacket a very rugged yet classy appeal, just like its inspiration Arjun Kapoor. It also boasts of a shirt collar made of Leatherlite, keeping one warm yet adding to the cool quotient.


Commenting on the same, Mr. Alok Dubey, CEO Arvind Lifestyle brands, said "The association with the movie and the exclusive recreation of the Tevar Jacket is an important step in strengthening the brand’s 360 degree connects with the young target audience.”


The whole idea of this association is centered around given that Flying Machine and Arjun Kapoor fans get a complete experience by which they not only see their favorite star wear Flying Machine clothes but also get an opportunity to wear an autographed original recreation piece that Arjun Kapoor wears in the movie.


Adding to this, Arjun Kapoor who was quite chirpy on the event, said, "I'm really glad to be associated with Flying Machine and it's great that this association is seamlessly blending into my forthcoming film, Tevar. I have worn a Flying Machine jacket in the film, and the brand's motto 'thenewcool,' is also what brand 'Tevar' stands for.

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