In this awareness campaign, they planned to make a clip in which they get an idea about how interested people are in women’s cleavage!
The team hid a camera in the bra of a volunteer who went outside at different places and in front of various people. What came out was around 37 men and some women, along with a kid and a dog shamefully stared at the woman’s breasts. Some people gave a negative look, some were delighted(really!) and others reacted normally.
All in all, there were almost everyone who ‘checked out’ the breasts of the woman in the experiment. The objective and the message portrayed in the video is that when everybody is so interested in staring at a women’s breast, do women really check herself and take care of this point herself?
This unique experiment is trending with hashtag #CheckYourSelfie.
Since October is breast cancer awareness month, make sure you check for any lumps and take care of your breasts.
Check out this unique initiative here: