'#Free Balochistan from human rights by Pakistan' appeared on a huge digital billboard above the McDonald store at the iconic Times Square.
Being paid by the World Baloch Organisation or WBO, this is a part of its mobile campaign to raise awareness about alleged human rights violations in Balochistan.
Early this month, WBO had kicked-off its New York campaign with more than 100 taxis. Days later it ran a mobile advertising campaign by renting an advertisement van.
— ANI (@ANI) December 28, 2017
Balochistan is an arid desert and mountainous region in south-western Asia and comprises the Pakistani province of Balochistan, Iranian province of Sistan and Baluchestan. It also comprises the southern areas of Afghanistan including Nimruz, Helmand and Kandahar provinces.