This is how Amul boarded Indian Railways via Twitter

New Delhi: Nearly a month after dairy giant Amul approached the Indian Railways on its official Twitter handle with a business proposition to use refrigerated parcel vans to transport butter across India, the first shipment is on its way. Amul today tweeted -

First refrigerator van with 17 MT #Amul Butter being flagged off from Palanpur to Delhi with our milk train. Thanks @RailMinIndia for the prompt action. pic.twitter.com/ERC5Fh0CNo

— Amul.coop (@Amul_Coop) November 11, 2017

On September 23, Amul had reached out to the railway ministry on its Twitter handle for advice on the proposition, saying the dairy major was "interested in using refrigerated parcel vans to transport Amul butter across India."

@RailMinIndia, Amul is interested in using refrigerated parcel vans to transport Amul Butter across India. Request to please advise. — Amul.coop (@Amul_Coop) October 23, 2017

The Railways promptly responded on the micro-blogging site, using a popular tagline of the company. "IR will be utterly butterly delighted to get the taste of India to every Indian," the ministry's handle @RailMinIndia tweeted. They tweeted -

Please give name & contact detail of persons concerned , Our team will meet them @Gmwrly

— Ministry of Railways (@RailMinIndia) October 23, 2017

Today, the Railway Minister Piyush Goyal also Tweeted -

From Gujarat to Delhi, made and transported with love. https://t.co/UnlB3s6FSY — Piyush Goyal (@PiyushGoyal) November 11, 2017

The national transporter, Indian Railways, uses Twitter extensively to address passenger woes. But that was perhaps the first time it received a business proposition on the popular social site.