This is how Mumbai’s police chief Ahmed Javed warns trolls and social networking site pests through his twitter handle @CPMumbaiPolice. This one liner got around 700 retweets and over 300 favourites. Mumbai Police is celebrating cyber security week and such one liners are its handy tool to convey the message. Sample this –
“Some criminals use keyboards as their weapon.”
Your creepy comments on her photo will get you a long date with us. #CyberSafetyWeek
— CP Mumbai Police (@CPMumbaiPolice) January 19, 2016
“Email can turn into blackmail if you allow it to be.”
“Don’t let 140 characters write your destiny.”
Recently, a girl got drowned in at Bandra Band Stand when she slipped into the sea while talking a selfie with her friends. To generate awareness about hazards of selfies at dangerous locations, Mumbai Police tweeted – “You can get many likes for that picture if you are there to upload it.”
Some criminals use the keyboard as their weapon #CyberSafetyWeek
— Mumbai Police (@MumbaiPolice) January 19, 2016
Mumbai Police launched 2 twitter handles last December “@MumbaiPolice” and “@CPMumbaiPolice” and is making optimum use of it to connect with the citizens. So far @CPMumbaiPolice has got 22K followers and @MumbaiPolice is being followed by over 15K. Both the handles are managed by a private agency Trivone Digital Services Pvt Ltd. So from where do such catch one liners come from?
“Every evening our team sits together with police chief Ahmed Javed & joint commissioner Deven Bharati to brainstorm and come up with ideas.” says former journalist Sunchika Pande who is assisting Mumbai Police to run the twitter handles. “Every tweet is monitored by CP Sir and he improvises them and suggests changes wherever necessary.” Sunchika explains.
Keeping in mind the profile of people on twitter in Mumbai, the language used on twitter handle has been deliberately kept informal and conversational. The style is such that it connects with the youth. According to Sunchika, the idea is to make Mumbai Police look more approachable & less fearsome through twitter handles. “We have few instances where people joined twitter after the news spread that Mumbai Police is also on twitter” she said.