New Delhi: Camping, hiking, marathons or even a trip to the countryside, may be popular among women fitness enthusiasts and travellers but filthy public toilets and even no toilets at all can be deterrents.
Attempting to assuage this reluctance by women to use public toilets, a Delhi-based start up has now introduced something they call "PeeBuddy", to assist women to stand up and urinate.
"Loos in India are a nightmare for women as they are unclean and the chances of contracting infectious diseases are high. So, we launched the 'PeeBuddy' which is India's first portable urine director which can be kept in a bag like any other accessory," Deep Bajaj, partner First Step Projects told PTI.
Bajaj was a participant at a roundtable conference on sanitation organised by the Indian Institute of Technology and UNICEF here last evening.
Launched in December last year, the product claims to provide women "the freedom to stand and pee anywhere" like public toilets in malls, airports, hospitals, highways, railway stations or even those in metros.
Fashioned out of waterproof coated paper, the use-and- throw product is shaped as a funnel and conveniently designed to be folded in half and can even fit inside a small purse.
The product, available in packs of 5, 10 and 20 and priced at Rs 120, Rs 200 and Rs 350 respectively is being sold on various portals like Snapdeal, Healthkart and First Cry