New Delhi: Micromax, one of India's leading mobile phone companies, on Tuesday launched its latest entrant Canvas Pulse 4G, priced at Rs.9,999, to take its portfolio of 4G LTE smartphones to 14 models.
The Canvas Pulse 4G offers an amalgamation of best-in-class technology specifications and superior aesthetics to help usher faster adoption of 4G amongst the nook and corners of the country.
The phone, targeting the new age digital initiatives, aims to cater to the growing needs of the millennials who always want to be connected and seek high-end features in mid-price range phones (Rs.6,000-10,000).
Micromax has partnered with Airtel to provide an introductory 4G double data offer for a period of six months across its 4G range of smartphones.
"India is currently at the cusp of 4G evolution, and Micromax is fully prepared to lead this march with a range of 4G devices from value to premium segments, which deliver best-in-class performance and design across price points for the diverse Indian consumers," said Micromax Informatics Ltd CEO Vineet Taneja at the launch.
The phone is designed to meet the needs of the Indian consumer who seek a large display, a cost-efficient internet experience and efficient performance.
It comes packed with a 5-inch high-definition IPS display, a powerful 1.3 GHz octa-core processor, Mediatek (MT 6753) chipset and a 3GB DDR3 RAM making the user to delve into the world of movies, entertainment and gaming with excellent graphic quality.
"Our latest launch, Canvas Pulse 4G is our premium yet powerful product that offers 3GB RAM and Octacore processor at a never-before price, reiterating our commitment to democratising technology for the new age digital natives who want to be connected all the time," Taneja added.
Packed with 13-megapixel auto focus primary camera and 5-megapixel front camera, the phone is a perfect treat for photography enthusiasts. Having a long-lasting 2100 mAh battery capacity, it comes with 16GB of inbuilt storage, which is further expandable via microSD card (up to 32GB).
The phone is only available on Flipkart.
"We are happy to announce the exclusive launch of Micromax Canvas Pulse 4G on Flipkart. With the gaining popularity of 4G smartphones in the Indian market, this new device from Micromax will offer Indian customers a whole new experience in this space," said Flipkart director Vignesh Ramakrishnan.