Explorer

Maruti Suzuki kickstarts 'Pehni Kya?' seat belt campaign with flash dance

Greater Noida (Uttar Pradesh) [India], Feb.10 (ANI): The inauguration of the 14th edition of the Auto Expo-2018 this year saw Maruti Suzuki kick starting a unique 'Pehni Kya?' campaign to generate the need for always wearing a seat belt to ensure both passenger and road safety.

Using the medium of a flash dance performance organised by choreographer Ashley Lobo's The Danceworx Performing Arts Academy, this musical social awareness program attracted a relatively large audience. Young students of the academy danced and lip synced their way through the nearly ten-minute long sequence smoothly on two occasions, calling attention to the need for greater road safety across India.

A Road Accident Report 2016, published by the Ministry of Road Transport and Highways (MoRTH) said that in 2016 alone 5,638 lives were lost in India due to not wearing seat belts.

Some of the spectators at the flash dance were candid enough to say that they often ignore wearing seat belts or don't wear them at all on grounds of it being cumbersome. However, they said that after the "Pehni Kya" campaign, they promised to wear seat belts whenever in a vehicle.

It is estimated that only 25 percent of passengers wear seat belts, as per a Maruti Suzuki survey carried out recently.

Media reports have said that there are at least five reasons why passengers do not wear seatbelts:

. Weak legal enforcement

. Personal image matters more than safety

. Seat belts crinkle clothes

. The belief that airbags are a better safety option, which is untrue

. Peer pressure

Maruti Suzuki Executive Director (Marketing and Sales) Randhir Singh Kalsi told ANI on the sidelines of the campaign that people need to take a conscious decision to belt-up and educate fellow commuters on the need for paying attention to simple safety measures. (ANI)


This story has not been edited. It has been published as provided by ANI

View More
Advertisement
Advertisement
25°C
New Delhi
Rain: 100mm
Humidity: 97%
Wind: WNW 47km/h
See Today's Weather
powered by
Accu Weather
Advertisement

Top Headline

I.N.D.I.A Bloc In Bihar: Here's How Congress, RJD Have Decided To Share Seats After JD-U's Exit
I.N.D.I.A Bloc In Bihar: Here's How Congress, RJD Have Decided To Share Seats After JD-U's Exit
'BJP Should Pay Rs 4,600 Crore': Congress Slams Income Tax Dept, ECI After Getting Rs 1,700-Crore Notice
'BJP Should Pay Rs 4,600 Crore': Congress Slams Income Tax Dept, ECI After Getting Rs 1,700-Crore Notice
Another Blow To Congress As I-T Dept Serves Rs 1,700-Crore Notice Ahead Of Lok Sabha Elections: Report
Another Blow To Congress As I-T Dept Serves Rs 1,700-Crore Notice Ahead Of Lok Sabha Elections
Sunita Kejriwal Launches WhatsApp Campaign To Drum Up Support For Jailed Delhi CM
Sunita Kejriwal Launches WhatsApp Campaign To Drum Up Support For Jailed Delhi CM
Advertisement
for smartphones
and tablets

Videos

ABP SHIKHAR SAMMELAN 2024: PM Modi's Words & Deeds Aligned, Says Rajnath Singh | ABP NewsMukhtar Ansari Death: BJP MLA hits back at the opposition over gangster's demise, watch | ABP NewsMukhtar Ansari Death: Krishnanand Rai family's reaction and statement over gangster's demiseABP SHIKHAR SAMMELAN 2024: Rajnath Singh Over 'Raksha Sutra' Of Mission 400 | ABP News

Photogallery

Embed widget